一、举实例

In order to attract more customers， advertisers have adopted every

possible stimulative factor in making ads ， such as sound， light， colours，

cartoon films and human performance. For instance ， to advertise a certain

food， advertisers will ask an actor or actress to sit at a table and

devour the seemingly delicious food while they film him or her.

二、做比较

方法：写完一个要点，比较与之相似的;又写完一个要点，再比较与之相反

的;

相似的比较：in comparison ， likewise ， similarly， in the same manner

相反的比较：on the other hand ， conversely ， whereas， while， instead，

nevertheless， in contrast， on the contrary， compared with…，…

三、换言之

I am enthusiastic about you. That is to say ， I love you.

I am wild about you. In other words ， I have fallen in love with

you.

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