本文将通过分析话题Advertisement，深入分析一个雅思口语话题的思路。主要话题：

*The definition of advertising

*The types of advertising

*An example

*Whether influenced by it

*Advantages and disadvantages

*Promotion of company’s products and services

*To drive up the sales

*Build a brand identity

*Communicate changes in existing products

*Introduce new products/services to the customers

*Increase the buzz-value of the brand or the company

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思路分析：

*The most common examples of outdoor advertising are billboards, kiosks, and also events and trade-shows organized by a company. Billboard advertising is very popular. However, it has to be really terse and catchy, in order to grab the attention of passersby.

*Although the audience is getting smarter and smarter, and the modern-day consumer is getting immune to the exaggerated claims made in a majority of ads, there exists a section of advertisers that still bank upon celebrities and their popularity for advertising their products.

*There are all kinds of advertising in my hometown. The most commonly seen outdoor advertisements include ………… and window advertising.

*An advertisement of Nike, which advocates consumers to do charity together with the brand. It introduces an event called one cares one. If anyone who buys a pair of shoes of Nike, the company will donate a pair of shoes for a poor child in the pointed undeveloped area of China. This event will last for one month.

*It happened I needed a pair of shoes, so I purchased one without hesitation. From the Nike official web, I can also know who the child I helped was. I could even sponsor him by paying tuition for him.